Making public statements whether to promote a product or to further a cause is an art. It is also a job best left to a capable person who is responsible and one who also does not harbour a personal interest in making oneself popular and famous in the process.
This is so because it had been proven time and again that when the ego gets in the way of the message and the final objective of the product or cause, many things can go awfully wrong.
For instance, one, the compelling message that had been diligently developed out of a sound strategy could lose focus and therefore cause confusion. Two, diverging follow-up statements could be made too close in their frequency from one to the other to the public that credibility may creep in. Three, the
