Prior to the enactment of Personal Data Protection Act 2010 (PDPA), we hear a lot of the indiscriminate selling of personal data of customers by unscrupulous officers in telcos and companies, which keep customers profile in their data base.
When PDPA was enacted in 2010, which came into force on 15 November 2013, Malaysians would like to believe that the selling of customers data are things of the past. We all thought that PDPA will protect our privacy and that only accurate information is processed or stored by companies that we have contracts with.
Under the PDPA all information, which will enable any living individual to be identified is protected. The examples of the protected information are:
Name and address;
I/c No: ;
Condition of a person health;
Telephone No:;
E-mail address;
Photograph;
Images recorded in CCTV; and
Information in personal file.
For more information please read HERE.
Unfortunately, despite the PDPA is in full force after 15 November 2013, our personal data has been passed to third party without our knowledge and/or consent to a big extent. It seems that MCMC is pretending that it is not aware of this glaring violation of PDPA by these so-called Mobile Content Service (MCS) providers. Even a public listed company is also involved as an MCS provider. The profit must be lucrative for a public listed company to be interested in such a business.
All mobile phone subscribers at one time or another may have received unsolicited and irritating advertisements, promotions and etc via sms blast from “23336”,
