In 2003, MC Saatchi Malaysia Sdn Bhd (MC Saatchi) was incorporated in Malaysia. Since end of 2005 until now, MC Saatchi has been exclusively appointed by Celcom to be its line-advertising agent. It has been handling big promotion campaigns for Celcom. The said promotion campaigns contract with MC Saatchi cost Celcom at least RM20 to RM30 million yearly.
May be one can appreciate that MC Saatchi was exclusively appointed as the line-advertising agent for Celcom for the past 9 years. What is mind boggling is that whilst MC Saatchi is the exclusive line-advertising agent for Celcom, MC Saatchi was also being awarded with huge projects for all Celcom
