“Rakan kongsi subahat” Kementerian Kesihatan dalam pengiklanan nan serba membazir
My office was recently forwarded the following information.
Since questions were raised as to which advertising companies were involved and what were their allocated budgets in the respective campaigns, I am duty bound to furnish the information here for the interest of the public.
MOH Campaigns & Appointed Advertising Companies
Campaigns_________Agencies________________Estimated Budget
Dengue Innovate Media RM12 million
Anti-smoking Spencer Azizul RM5 million
HIV New Perspective Media RM8 million
Healthy Living Headwind RM5 million
Judging from the statistics provided above, we can safely deduce that the Ministry of Health irresponsibly ‘blew away’ – on average in the month of December 2008 – about RM1 million per day of the rakyat’s money on wasteful advertising.
The rakyat’s money could have been better spent on one of the following:
1. Build a new hospital for the rakyat
2. Provide more hospital beds
3. Recruit more doctors
4. Increase the remuneration of doctors and staff
5. Provide cheaper medical care and medicine to the public
6. Upgrade facilities or update out-dated equipment
The list can go on but sadly the rakyat’s money was wasted on public awareness campaigns that were half-baked and poorly executed. Were these campaigns another example of “midnight express” expenditures that profited none but the cronies?
– Terjemahan oleh Lee Wee Tak – Ucapan ribuan terima kasih dari Wee Choo Keong –
Baru-baru ini pejabat saya menerima maklumat berikut.
Oleh kerana banyak persoalan telah timbul mengenai siapakah syarikat pengiklan nan terlibat dan berapa banyakkah peruntukan dalam setiap rancangan pengiklanan, maka adalah tanggungjawab saya mengumumkan maklumat berikut untuk tatapan dan kepentingan umum.
Kempen Kementerian Kesihatan dan syarikat pengiklanan nan dilantik
Rancangan________Syarikat________________ Anggaran Peruntukan
Dengi Innovate Media RM12 juta
Anti-merokok Spencer Azizul RM5 juta
HIV New Perspective Media RM8 juta
Kehidupan Sihat Headwind RM5 juta
Memandangkan angka tersebut, kita boleh merumuskan bahawa Kementerian Kesihatan bersikap tidak bertanggungjawab mensia-siakan – puratanya dalam bulan Disember 2008 – wang rakyat lebih kurang sejuta ringgit sehari dengan pengiklanan nan tidak berkesan langsung.
Wang rakyat boleh digunakan dalam perhal di bawah:
1. Membina sebuah hospital baru untuk rakyat
2. Membekalkan lebih banyak katil
3. Mengupah lebih ramai doktor
4. Menambahkanpendapatan doktor dan kakitangan
5. Membekalkan rawatan dan ubat yang lebih murah untuk semua
6. Membaharui peralatan dan kemudahan nan usang
Senarai kegunaan lain ini boleh dilanjutkan lagi namum wang rakyat telah lama dibazir oleh rancangan pengiklanan yang lemah digubal dan dilksanakan. Adakah rancangan ini satu lagi “projek lulusan larut malam” yang hanya menguntungkan para kroni sahaja?
